Behavioral Interventions

Promoting Sustainable Travel within Communities through Behavioral Interventions and Emerging Mobility Solutions: Stage 2

The primary objective of the project is to systematically nudge communities towards societal travel goals of mobility, accessibility, environmental sustainability, and equity by addressing the challenges of low adoption of sustainable travel modes (e.g., transit, walking, biking) and limited access to societal services/activities (e.g., jobs, medical, grocery stores) for disadvantaged groups (e.g., travelers in transit […]

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Promoting Sustainable Travel within Communities through Behavioral Interventions and Emerging Mobility Solutions

Traditionally, interventions to change travel behavior have relied on penalty-based approaches (such as tolls). Recent discussions have shifted towards monetary incentive-based approaches to promote sustainable modes. However, due to limited funding, relying on monetary incentives alone is not sustainable. Hence, it is important to explore the potential of sustainable non-monetary incentives such as gamification, nudges,

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