Embarking on an ambitious journey to unravel the intricacies of America’s travel behavior, the TBD Center introduces the ‘Transportation Heartbeat of America Survey (THAS).
TBD will deploy a comprehensive longitudinal travel behavior and demand survey across the nation for six years to obtain a statistically representative depiction of attitudes, values, choices, socio-economics, demographics, well-being, and mobility and accessibility. The unique aspect of this endeavor is that it will also include a survey of businesses and employers. Through the incorporation of a business-oriented survey, the data will track trends in employer-provided transportation benefits, work-from-home trends, and the use of e-commerce and delivery platforms to reach customers. The THAS will provide the nation with critical insights into the future of transportation and the priorities of the nation.
