Fostering Multimodal Travel Options through Behavioral Interventions and Emerging Mobility Solutions

Term Start:

June 1, 2025

Term End:

May 31, 2026

Budget:

$89,436

Keywords:

Behavioral Interventions, Emerging Mobility Solutions, Multimodal Travel, Smartphone Application, Sustainable Transportation

Thrust Area(s):

Understanding User Needs

University Lead:

Georgia Institute of Technology

Researcher(s):

Srinivas Peeta

This project focuses on the practical implementation and validation of a systematic framework to progress towards transportation system goals of mobility, accessibility, and active lifestyle by leveraging the Peachtree Corners (PTC), GA, community as a living lab. The framework integrates behavioral interventions and emerging mobility solutions to address challenges related to low adoption of multimodal travel options, that is, modes other than single-occupancy personal vehicles, such as biking, walking, and high-occupancy and/or emerging mobility services. Further, it seeks to enhance access to essential societal services such as healthcare, jobs, and consumer markets (such as general merchandise and home improvement). Through active engagement with residents, governance, local agencies, and mobility service providers, field tests will be conducted in PTC to refine the framework and assess its efficacy in real-world settings. Key outputs include behavioral models for promoting multimodal travel options, emerging mobility solutions that leverage traditional and emerging modes to enhance transportation goals, and a prototype smartphone app for delivering personalized interventions to travelers in real-time. These outputs will inform guidelines for implementing the framework in various societal contexts and contribute to evidence-based decision-making for policymakers and planners.

Project scope

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